Beefeater City Park took place in the Tuškanac Forest Park, which provided the perfect shelter of the summer heat. Visitors could cool down with their favorite summer drink, inevitably in almost every year, but especially in its warmer part - Gin & Tonic.
Event elements: a set specifically designed, DJ program and live music, Beefeater gin games (memory and cross & circus), influencers and celebs
Hodogram assignments: creating the marketing campaign (concept, location, visual identity, celebrity endorsers, partners, communication plan – event + PR + digital), public relations, event production, hospitality (fiscal cash registers, bartenders, beverages)
Number of attendees: 300