We chose 3 disciplines and enabled the exchange of knowledge by combining knowledge, experience and ambition. The talks included whiskey workshops where each attendee could create their own blend of whiskey.
Event elements: whiskey workshops, master blender, 3 guest speakers, music performers
Hodogram assignments: creating the marketing campaign (concept, celebrity endorsers, partners, communication plan — event + PR + digital), public relations, event production, leading the project team (ambassadors, digital and PR agency), coordinating the attendees list (Business VIP, Celebs, Influencers)
Number of attendees: 50 VIP attendees x 3 days