Chivas Blend of Success

Workshops for exchanging experiences and knowledge while networking with people from the same or different line of business
Chivas Blend of Success

We chose 3 disciplines and enabled the exchange of knowledge by combining knowledge, experience and ambition. The talks included whiskey workshops where each attendee could create their own blend of whiskey.

Event elements: whiskey workshops, master blender, 3 guest speakers, music performers

Hodogram assignments: creating the marketing campaign (concept, celebrity endorsers, partners, communication plan — event + PR + digital), public relations, event production, leading the project team (ambassadors, digital and PR agency), coordinating the attendees list (Business VIP, Celebs, Influencers)

Number of attendees: 50 VIP attendees x 3 days

PR link