Sixth in a row Havana Momento Mojito again justified the visitor's high expectations, transforming the most popular park in the city center, Park Zrinjevac, into distant Havana. The incurable Latin rhythms flirted with thousands of visitors who enjoyed the authentic Cuban Mojitos.
Event elements: salsa dancers, Cubismo concert, making the Havana Mojito cocktail, celebs and influencers
Hodogram assignments: creating the marketing campaign (concept, celebrity endorsers, partners, communication plan – event + PR + digital), public relations, event organization, hospitality (fiscal cash registers, bartenders, beverages)
Number of attendees: 5000